About Alhamra Games
Alhamra Games was formed with the intention of developing the nation’s esports ecosystem. In order to make this dream a reality, 6 prominent individuals, each a professional in their respective fields, form Alhamra Games. Alhamra Games will take part in conceiving strategy and project planning in the realm of esports, in line with the Malaysian Ministry of Youth and Sports nation building initiatives. By forming a strategic partnership with Geek Fam, a homegrown mammoth esports organisation, the partnership will produce the ultimate blend of public, commercial and industry capabilities to execute the highest quality of large-scale events.
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Awards Winner
Meet the TEAM
Afiq Annuar
CEO
Starting out as Chief Financial Officer for Rennoil International Sdn Bhd in 2014, he then became Chief Operating Officer of Yayasan Persahabatan Malaysia (PERMAI) from 2016 to 2019. During his tenure at PERMAI, his notable achievements include bolstering unity among Malaysians, while also providing aid to Afghanistan refugees. Afiq is also currently director of Alhamra Oil Sdn Bhd, Alhamra Fuel Sdn Bhd and Alhamra Construction Sdn Bhd since 2017.
Lok Beng Seong
CBDO
Starting his career as a management trainee in CIMB, Beng Seong then left CIMB as their Associate Director for Group Strategy and Finance, to pursue his interest in the commercial sector. Currently in charge of Business Development for TSLaw Group, he is also serving as the Director of Northern Gold Development Sdn. Bhd. in which they are embarking on landed property development in Sungai Ara, Penang with an estimated value of RM100 million.
Lim Keat Kuang
CFO
Keat started off his career with a bang as he became the financial industry’s youngest record breaker with Hong Leong Assurance. Born an entrepreneur, he went on and started several businesses ranging from financial services to F&B. Director of several businesses (Cause Effect, K&K Revolution), he is also a digital strategist who works with data formulating analysis and marketing strategy for multiple multinational clients. Keat’s personal awards have accumulated to over 30, with the most recent award being listed as one of the top 100 most influential young entrepreneurs (The 100 MIYE).
Sheng Wong
CMO
Since his early days in finance at CIMB Investment Bank and Kenanga Investment Bank, Sheng has gathered vast experience and knowledge of various aspects of the business world. After that, Sheng made the leap to join Cause Effect, a digital marketing agency, as their head of strategic planning and business development. It is here he uses his skills to help companies and businesses up their digital marketing game. This allows him to meticulously identify the needs and requirements of different businesses, and conceive digital strategies perfectly suited for each business, taking their consumer engagement and revenues to the next level.
Joseph Yeoh
ADVISOR
Currently the Vice President of YTL Land Development and YTL Hotels & Properties Sdn Bhd. Joseph graduated from the University of Nottingham UK, where he obtained a Bachelor of Law (Honours) and a REIT Management license certification from MAS Singapore. His portfolio includes strategic mergers and acquisitions, hospitality and retail asset management, and strategic asset enhancement. He specializes in day-to-day operations of retail and hospitality assets, and is currently overseeing the development of YTL Retail, a new subsidiary under the YTL Group of Companies.